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UW Design 2012
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Jacquelyn
Edwards

VCD

BACHELOR
VIEW PORTFOLIO

“Those who danced were thought to be quite insane by those who could not hear the music.”

—Friedrich Wilhelm Nietzsche

Motions Rebrand

A re-brand solution for Motions, a company that produces ethnic haircare products. This solution is more cognizant of their brand platform and personality, exuding a feeling of luxury as well as a feeling of confidence.

TAGS:

VCD, Branding, Print, Systems, Consumer, Capstone

1&2 Publication

1&2 is a quarterly publication which covers the topic of innovation in dance. Each quarterly publication covers a wide range of topics on dance; the publication seeks out new ideas about dance to be addressed in its main articles.

TAGS:

VCD, Print, Publication

ADDITIONAL LINKS:

Issuu Reader

National Parks Campaign

A poster series created for the United States National Park Service, the theme being “all you need to bring.” This theme has the potential to be carried out through every park in the system.

TAGS:

VCD, Print, Systems

Sound Transit Rebrand

A re-brand solution for Sound Transit, a Puget Sound public transportation service. This fresh and friendly Northwest-style re-brand illustrates the ease and convenience of commuting with Sound Transit. “Your next stop is just a hop, skip, and a jump away!”

TAGS:

VCD, Motion, Environment, Branding, Print, Web

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